YouTube Channel Due Diligence

Strategic Health Assessments for Investors, Acquirers, and Capital Raises.

Before you acquire or invest in a YouTube channel, make sure you know what you’re really buying. We provide independent, executive-level evaluations of asset health, risk, and scalability – all led by a former staff strategist from inside YouTube. These evaluations can be for corporate development teams, media companies, private investors, and more.

Buying a YouTube channel is riskier than it looks.

High subscriber counts and view numbers can hide serious vulnerabilities. Channels may be propped up by paid views, view-bots, outdated content, or creators who are about to leave. Without expert evaluation, you risk investing millions into a depreciating asset.

Don't gamble. Get input from world-class experts who worked on the inside of YouTube & Google.

Led by YouTube’s former Head of Content Strategy, we deliver independent insights into asset health, monetization potential, and platform risk – before you buy.

Protect your investment by understanding:

  • Content performance beyond views and subscribers

  • Traffic sources, geographies, and demographics of viewership

  • Monetization health and growth opportunities

  • Platform risk factors that aren't visible on the surface

  • And multiple other data points

Matt Koval, former Head Content Strategist at YouTube/Google

Our Approach

We request “View Only” access to the YouTube channel being considered. Our strategists then get to work, evaluating and analyzing every aspect & angle of the channel. We then package everything into a concise, executive-ready document that is tailored to your acquisition strategy. As an option, we can also provide a live, interactive presentation of our findings, and even work with you over the course of the acquisition.

Don’t really get how YouTube works? That’s OK. We will teach you everything you want to know, and be your experts in the room.

Interested?